Display Letters for External Design
Display letters are used as one of the possible versions of external promotional design. Today, it is considered to be the most popular and efficient way. The letters fulfill two functions: presentational and promotional. Usually, the following materials are used for their production: color acryl, plastic, metal.
Display letters can be positioned both as a separate advertising component and in combination with other exterior advertising.
The following types of illumination are used:
- direct – the most popular illumination from a frontage;
- direct and edge – due to this type of illumination a level of color saturation increases significantly;
- backlighting – illumination of letters backside to emphasize their contours. If the display letters are made of metal, backlighting is the only possible way of illumination.